The process stems from the cognitive principal of synesthesia, where one sense influences others. Related experiences are planned for TikTok, Snapchat and Instagram. On a microsite, you can plug in tracks from Spotify to generate colors from Perry's palette based on a song's rhythm, tempo, key and other components. "And if I had to explain my songs with colors, that would be so easy to do. "Every time I write a song, seven out of 10 times I can see a visual, whether that is a full-on music video or a vibe of sorts," the singer tells People. Those colors and nine others appear in a new Perry-inspired paint palette from Behr. These tones play across the screen during "Never Really Over," "Waking Up in Vegas" and "Teenage Dream," respectively. On display in the clip: Laser Lemon (evoking a sunny day), Flirt Alert (a rich red) and Sea of Tranquility (turquoise).
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